TikTok is introducing a new feature that permits them to reduce the quantity of AI-made content appearing in their timelines. This step comes as the service disclosed that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This shift coincides with a rise in AI-generated material, fueled by new AI video creators.
AI Proliferation Online
Recent reports that nearly one in 10 of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A considerable share of this output is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, including AI artwork to science explainers, and we aim to offer the community the option to increase or decrease of that, according to their own preferences,” said a platform representative.
AI on the Platform
The service announced that there are now 1.3bn videos on its app tagged as made with AI. Collectively, more than 100 million pieces of content are added to the app each day, making AI-generated material a relatively small percentage of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the level of AI-generated videos they see by opening the “manage topic” setting in the application and selecting the AI content topic. Additional categories that currently be adjusted under the tool cover politics, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to identify lifelike AI-made content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the platform will henceforth attach an “AI-made” tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is intended to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million awareness program for experts and organizations to produce informative material about responsible artificial intelligence. This initiative will benefit charitable organizations focused on educating computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid controversy over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to eliminate hundreds of positions in its trust and safety department in London, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content before it has to be seen by people. TikTok announced a notable drop in shocking and graphic content seen by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
